Media and entertainment

PROMOTING CREATIVITY IN THE MEDIA AND ENTERTAINMENT INDUSTRY

The world's leading film and television studios rely on NVIDIA for cutting-edge, visually rich feature films and television shows. Learn how our artificial intelligence, simulation, real-time ray tracing, virtual production, and other innovative technologies enable record-breaking box office hits, successful television shows, and Academy Award-winning films.

NVIDIA RTX AND QUADRO RTX FOR MEDIA AND ENTERTAINMENT

VIRTUAL GPU FOR MEDIA AND ENTERTAINMENT

Tab 1 Content

NVIDIA technologies enable broadcasters to revolutionize the way content is created, distributed, and consumed. The latest Quadro RTX GPUs, powered by the NVIDIA Ampere architecture, combined with IP-based NVIDIA Mellanox® low-latency, high-speed solutions, enable entirely new software-defined, AI-optimized workflows for live broadcasts. Increase your creative capabilities, gain more accurate customer insights, and reach global markets on any device.

ACCELERATION OF PRODUCTION FOR LIVE BROADCASTS

LIVE GRAPHICS TRANSMISSION

Broadcast photorealistic virtual sets live with real-time ray tracing and low-latency IP networking solutions. Captivate your audience with dynamic, data-driven graphics created from live sources.

NEXT GENERATION LIVE EVENTS

Engage your audience in new ways and reach new markets with innovative live global events. Broadcast to any internet-connected device and get more accurate audience insights.

ARTIFICIAL INTELLIGENCE

Bring content from your archives back to life by reworking classics with AI for modern viewing environments. Upgrade content in SD (standard definition) and HD (high definition) to 4K and 8K SMPTE ST 2110 standards with audio and video enhancement technologies. Enhance the value of your content with sentiment analysis, logo detection, facial recognition, natural language processing, and more.

SOLUTIONS FOR LIVE TRANSMISSIONS

Workstations

Reliable high-end workstations with powerful NVIDIA RTX GPUs and low-latency IP networking solutions from Mellanox enable innovators in the film and television industry to deliver live graphics and virtual sets with real-time ray tracing and AI augmentation. The latest Quadro RTX GPUs, based on the NVIDIA Ampere architecture, combine next-generation RT, Tensor, and CUDA® compute units with 48GB of graphics memory for unprecedented graphics, rendering, and AI performance.

SERVER

The NVIDIA EGX™ platform combines the most advanced technologies in IP networking, video processing, Precision Time Protocol (PTP) timing, AI, real-time ray tracing, content collaboration, and virtualization. Based on high-performance NVIDIA Ampere architecture GPUs, software development kits (SDKs), and secure low-latency IP networking solutions from Mellanox, this platform enables real-time graphics with ray tracing and AI calculations for live broadcasts validated to the SMPTE ST 2110 standard. With this highly flexible, interoperable, software-defined platform for live broadcasts, broadcasters can reduce costs while responding to the rapidly changing behavior of their audiences.

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Cloud & Virtualization

NVIDIA Quadro vDWS-based virtual workstations let you create virtual sets and motion graphics, as well as view and edit video remotely quickly and efficiently - wherever you want to work.

Consumer behavior is changing rapidly with the proliferation of powerful, internet-connected devices, so agencies and in-house creative teams must innovate to engage their audiences. Now every interface is an opportunity for dynamic branded content with extended reality (XR) over 5G networks, AI-optimized video, and real-time interactive experiences. With NVIDIA RTX, real-time technologies, and Deep Learning, advertisers and brand managers can engage audiences in new ways and gain more accurate consumer insights across all platforms.

ACCELERATION OF THE ADVERTISING PROCESS

VIDEO PRODUCTION

Do editing and color grading in real time without pre-buffering or generating proxies. Immerse your audience deep in the action with 360-degree video and GPU-accelerated applications like Adobe® Premiere® Pro.

DELIVERY VIA MULTIPLE CHANNELS

Dynamically deliver 3D graphics and video to any device with AI. With NVIDIA CloudXR™, smartphones, tablets, augmented and virtual reality, and headsets become windows into whole new worlds.

ARTIFICIAL INTELLIGENCE

Create content faster with AI-accelerated apps like DaVinci Resolve, Autodesk Flame, and Adobe Creative Cloud®. Get insights faster and accelerate sales with ad inventory and Deep Learning to target consumers.

SOLUTIONS FOR ADVERTISING

Desktop and mobile workstations

Quadro has long been the de facto standard for professional desktop graphic designers and digital artists. Quadro RTX-based workstations combine real-time ray tracing, AI, and advanced visualization to deliver innovative features and performance for professional creative workflows.

Data Science

NVIDIA-based data science workstations give you the power you need to turn big data into insights and create immersive customer experiences.

DGX

Tackle the most complex AI challenges with NVIDIA DGX™ solutions - from AI training and inference to data analytics, advanced simulation, and visualization.

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The film and television industry is in constant flux, and production workflows are constantly evolving to meet the growing demand for high-quality content while meeting tight deadlines with a globally distributed team. Streaming services require more and more releases and updates to satisfy the growing number of subscribers, at a pace that outpaces the growth of the global workforce. To speed up production, studios are now turning to virtual production, real-time rendering and artificial intelligence.

ACCELERATION OF WORKFLOWS IN FILM AND TELEVISION PRODUCTION

VIRTUAL PRODUCTION

Add value to production and stay on time and on budget with faster iterations - even on large data sets. Use real-time ray tracing to avoid costly errors before they occur on set.

Rendering

Use NVIDIA RTX™ with dedicated RT compute units for ray tracing and Tensor compute units for AI denoising, super sampling, and more to create beautiful and accurate illuminated renderings in real time.

ARTIFICIAL INTELLIGENCE

Image courtesy of Digital Domain Rendering Use NVIDIA RTX™ with dedicated RT compute units for ray tracing and Tensor compute units for AI denoising, super sampling, and more to create beautiful and accurate lit renderings in real time. Artificial intelligence With AI assistants, you can delegate routine tasks and create content much faster. Advanced analytics give you deeper insights into your audience than ever before.

SOLUTIONS FOR FILM AND TELEVISION

NVIDIA Omniverse

Revolutionize the workflow in your studio. NVIDIA Omniverse™ is an open platform for accelerating creative production. With 1-click interoperability between leading content creation tools and seamless collaboration in an interactive, simulated world, teams can work as fast as they can imagine.

Workstations

From pre-visualization to post-production, the best films in the industry require the use of cutting-edge technologies. With NVIDIA® Quadro RTX™, you benefit from compelling precision and performance to tell compelling stories.

Virtualization

With NVIDIA Quadro® Virtual Data Center Workstation (vDWS), artists anywhere can access powerful virtual workstations that deliver the same performance as physical workstations.

NVIDIA RTX enables game makers to create stunning, interactive worlds with performance that exceeds player expectations. More and more game developers are using real-time ray tracing and AI in their games. As a result, more gamers than ever are enjoying beautiful lighting and AI-enhanced imagery.

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